Adviser
Alasdair Campbell
Sports science & business
Alasdair combines a background in sport science with an MBA. He brings experience in performance, strategy and commercial development to the NORTH/FIELD team.
Based in
East Kilbride
The team behind NORTH/FIELD
A collaborative vision.
Informed by experience.
The founding team has extensive entrepreneurial, coaching and gym management experience.
Founder & managing director
Lucais Sewell
A US, UK, and German national raised in California by a Scottish mother, Lucais is a HYROX Head Judge with more than ten years of CrossFit coaching experience. His background in business management and marketing provides the commercial and strategic experience needed to develop NORTH/FIELD into a distinctive destination brand.
Based in
Fife / Berlin
Focus
Strategy · Partnerships
Brand · Operations
Experience
HYROX · CrossFit
Business · Marketing
Education
MA in Marketing
Freie Universität Berlin
BA in History and Journalism
University of California, Santa Cruz
Advisers
Experience to deliver.
Adviser
Jonas Weber
Gym owner · BLN Athletics
Jonas is a Berlin-based gym owner and coach with hands-on experience in building training communities and running a successful independent gym.
Based in
Berlin
Adviser
Matthias König
Training & community · BLN Athletics
Matthias is a co-owner of BLN Athletics and brings expertise in coaching, gym management and community development, helping to shape the training experience at NORTH/FIELD.
Based in
Berlin